The Great Influenza Essay

The Great Influenza is an account of the 1918 flu epidemic written by John M. Barry. Barry writes about scientists and their research of the great epidemic that killed thousands of people. John M. Barry uses many rhetorical strategies in his story to characterize scientific research. He also uses descriptive words to help the reader envision the story. Barry uses repetition to convey his point across to the reader about scientific research.Barry talks about the certainty and uncertainty in the field of science throughout his accounts, â€Å"Certainty creates strength. Certainty gives one something upon which to lean†. By using repetition, Barry is able to instill the ideas he has about the field of science to the reader over and over again. Not only does he talk about the certainties in life, but the uncertainties as well, â€Å"Uncertainty creates weakness.Uncertainty makes one tentative if not fearful, and tentative steps, even when in the right direction, may not overcome significant obstacles†. By using the strategy of repetition, the reader gets a real sense of how the author feels about certain subjects. Barry’s use of descriptive words allows the audience to further understand his purpose of the challenges of experiments and the qualities that come from it. In describing the decisions that scientists must make, Barry describes work as â€Å"grunt† and â€Å"tedious. Through these words the reader realizes that a scientist does experience a complicated workload. He also uses words such as â€Å"strength† and â€Å"courage† in order to describe the characteristics that are needed to overcome the uncertainty that is so common in science. While describing a scientist’s journey into the â€Å"unknown,† Barry uses words such as â€Å"wilderness† and â€Å"frontier† which further illustrate the uncertainties mentioned. Barry also describes a researcher as someone who paves ways for everyone else.Research is so much more, it leaves roads for so many other things; that’s why is has to be so precise and accurate. â€Å"A single step can also take one off a cliff. † Barry says this in the passage to show the preciseness of science. One mistake can lead to so many problems for everything else, but it can also lead to something new. John M. Barry uses many rhetorical strategies to portray his views of scientific research. He explains the certainty and uncertainty of a scientist to overcome the hardship of their work.

The Importance of a Portfolio

A portfolio is a well created collection of documentation that helps the interviewee monitor their growth and success in a specific field. A portfolio should reflect your accomplishments, skills, experiences, and attributes. I believe that a portfolio is essential for you as the interviewee to prove what works you have completed and show organization and consistency which can be overlooked if there is not one present. It also can help you gain confidence when you can visually review what your efforts have become in its entirety where in some cases there might not be any confidence or you may feel as though you have accomplished nothing. In your portfolio should be your resume, a letter of reference, samples of diagrams or events you have worked on in your previous positions or schooling, performance monitoring documents if you have them, school transcripts and certificates showing your grades, and some samples of your skills like writing documents or events that you may have planned within your career. The most essential reason it is important is in its ability to allow the interviewer a better way to review your growth and development and compare it to how you may grow in their company. Another important feature in a portfolio is the fact that it is or should be constantly changing. As an interviewee, your portfolio from 2008 should not have the same accomplishments as 2011 seeing as though you have had 3 years of opportunity to gain new skills, experienced different situations, and overall accomplished harder and or different challenges. Since most people don’t use portfolios, having one can set you apart from other applicants when applying to a position. With a portfolio you are able to customize your style of portfolio and showcase not only your jobs skills and experience, but also your ability to be creative. How you choose to organize your portfolio advertises your personality to potential employers and organizations and that alone may get you the job. The use of a portfolio is just limited to a professional setting, it can also be used in a school setting to assist you in receiving scholarships and grants so that you can further your education. Also sense a portfolio demonstrates prior work or learning experiences it can be used in some cases to obtain educational credits based off of what you have already had experience instead of paying a additional cost to be taught in that field.

My real friend Nature Essay

My real friend Nature I grew up in a flourishing metropolis sprawling over a number of cement constructions . I never stepped out of this cement forest since I was born. In my childhood, toys and high-technological machines were my best friends because they accompanied me and entertained me for a long period of time. Compared to countryside children, I was very deluded that I was brought up in a city and I could own every latest objects that I wanted. However, until I experienced an unforgettable filed trip of Mt. Madonna Park with my environmental science classmates and instructor miss Tracy, not only did I find my real friend nature but also I obtained more misteries and acquaintance relating to nature through my instruction’s introduction and personal experience. Getting along with nature during the field trip, I determined that nature is truly my real friend who was able to † interact † with me in the most pure and sincere way. Nature is the friend who assist me to overcome all initial difficulties of living on the earth. Specifically, she gave me guarantee of surviving by devoting herself to constantly offering life-living resources to me. I did not have any feeling of her strong and indivisible love until miss Tracy introduced red wood forest to us. Miss Tracy briefly demonstrated that there are three kinds of trees namely red wood trees, oak trees and Tanoak trees in Mt. Madonna Park. Red wood trees, which are souls of forests, trap the most moisture in their advanced root systems.They are such big sponges for circulating water in biosphere. In addition, combing with water, sunlight and air, these three kinds of trees consume carbon dioxide and breath out oxygen through natural photosynthesis. How great they are! While I was walking through the park,the wind blew moisture steam from leaves and then stayed and instilled my thirsty skin. When it came to the green plants, they coordinated their breath rhyth ms to breathe out an abundance of oxygen to the cool air in order to please me. It was the first time that I had felt that nature was really existed in my life. Keeping me living steadily and nurturing me with her soundless love, she never tries to ditch me but instead defends me. I appreciated that she understood what I needed for my life and gave me a wonderful new life every day. Nature is  the friend who can use his romantic voice to heal my mental hurt and rinse my sufferings. It was interesting that nature has his own voice to express himself. She is not cold blooded but has multiple emotions. In order to capture the most spontaneous voice, we stepped slowly and silently on the grass. Miss Tracy was so delighted to tell us how to distinguish different birds’ different voice. Listen! Ravens crows and marble murat, soaring at the top of the Tanoak trees, were showing their warm greeting to me. Their voice just liked a clutter of sunshine brighter my inner heart. Hearing the sound of a babbling brook, it peacefully calmed me down and brought my stres s away. When I settle down my heart and listen carefully to his voice, I can understand what he is trying to say to me.To Keep away from crowded city and stop hearing annoying hook and yelling, I was so glad that nature gave me a spontaneous healing pill to refresh my life. Nature is the friend who can teach me how to live sturdily and remind me of cherishing my priceless life. Nature is a large caring family for numberless creatures. Different creatures have different techniques to survive and protect themselves from attacking by enemies. During the field trip, one of the funny and meaningful part was touching banana slug. Miss Tracy passed around the banana slugs to each of us. The majority of us were so scared of their soft and bright yellow bodies even though they seemed to be extremely vulnerable because of their appearance. However, as a matter of a fact that they were so defended and cautious when they encountered crisis. When it came to my turn, I put it on my palm, it moved slowly o n my hands and used its largest pair of tentacles to detect light and movements. Then he spread another pair of tentacles straight out of his breathing holes to spy on everything. After checking the surroundings, it kept moving but started to produce slime which implied that it was threated to protect itself. In order to seek a survival exist, he never gave up moving. What a tough life! I believe that its intense surviving desire is the best witness of nature’s magnificent vitality.Thanks to nature’s sublime lives, they made me think of my life. Unlike creatures vigorous lives, my majority of life frittered away on entertainment and meaningless events. I spent time in playing computer games without taking any care of my health and became dispirited towards my daily work. But fortunately I obtained an alarming advise from my dear friend nature. He directed me to a bright side of the life and pull me back  to a right track of a meaningful life. All in all, as a result of this wonderful filed trip, nature who I eventually recognized as my real friend never leave me alone since I was born. He has defended me by serving me essential life-living material and comforted me in his striking communication ways for ages. Sometimes she has had been an adviser telling me to have esteem for every forms of life on earth. She has done the same thing not only for me but for everybody in this world. As to this skyrocketing society, we are drowning ourselves into too much concentration of unreal and illusory things. Losing our initial trait of being passionate towards nature, we split up with nature and even betrayed him. Have you ever noticed that she was crying and depressed to us ? Please! Do not prevent our friend from keeping close relationship to us. Take your time to sit down and talk with our dear friend for a couple of minutes. You will see her unconditional love explicitly.

Wichita Confronts Contamination Essay Example | Topics and Well Written Essays - 250 words

Wichita Confronts Contamination - Essay Example This is most notably because of the misunderstandings that were experienced between all the parties. The political bargaining in Cherchers point of view gave everyone a piece of the bargaining objective. This made everyone at least pleased with the offer in place rather than pleasing some and displeasing the rest hence the term â€Å"win-win situation†. The political bargaining played an important role in the outcome which was unifying the central government. This led to the application of a federalist system in Wichita that gave the local governments the power of solving their problems instead of taking them to the higher government levels. This saved the town from an unattractive scenario that involved economic meltdown. This saved many businesses from huge losses. Intergovernmental relations refer to how the different units of the government interact with each other as a whole. It is also how they work hand in hand to achieve their purposes and take responsibility of their different roles. It is how these entities also share the power. It is an assessment of how the branches of the government which primarily have different functions are united by the almost similar responsibilities to work as a whole. According to (Conlan), Cherchers had to align mutual inducements as a way of keeping all the government levels in check. This led to the creation of a win-win situation. If this was not applied there probably would be more conflicts between the intergovernmental institutions.

Transformational Leadership Style and Communication in the New Research Paper

Transformational Leadership Style and Communication in the New Organizational Goals - Research Paper Example For a business to be successful, significant changes within the external market environment of shoe industry should be aligned with the internal business environment (Change Management. Session 1. The Context of Change (lecture notes), 2010). Given that the company’s target consumers are working men and women between the age brackets of 26 to 45 years old, Richard and Katie’s plan to shift from the focus on selling Oakes shoes from small-scale shoe shops to online selling could significantly increase the company’s annual sales and profit by expanding the business within the U.K. market to international market. In line with this, there is a strong need to provide training programmes for its staff with regards to the use of online marketing and selling, new courses on web designs, and web-based applications. As an increasingly Human Capital Centric organization, Lawler (2008) explained that the HR selection and recruitment process plays an important role in terms o f establishing a long-term business relationship with its employees. In line with this, the availability of competitive and flexible training and development programmes could encourage competitive employees to deliver outstanding customer service and remain loyal to the company for a long period of time. Since the company aims to improve its existing shoe designs and expand its market through the use of online selling, it is necessary for the company to consider the need to recruit young individuals who are technically qualified to perform online marketing and selling on a part-time basis.

On the Morning of Christs Nativity focuses on the Incarnation, Lycidas Essay

On the Morning of Christs Nativity focuses on the Incarnation, Lycidas on the Resurrection, but both treat of redemptive divine power. How does Miltons u - Essay Example Though the first poem, â€Å"On the morning of Christ’s Nativity,† deals primarily with the temporal aspect of Christ in the manger and the spectacle of such an event, Milton breaks through the constraints of time and accesses scenes of new life from diverse eras in order to feed the situation with its due amount of reverence. With the second poem, â€Å"Lycidas,† Milton does something similar, in that he treats the death of the mortal with such an eternal quality that it highlights the new and eternal life that is granted each human by the Christian doctrine to which he subscribed. In the poem that focuses on the birth of Christ, Milton effects a slight deviation of emphasis when he writes of the morning, rather than the night of Christ’s birth. The action has its desired effect, as morning is necessarily brings accompanied by the images of newness and life. The idea of Christ’s bringing redemption â€Å"from above† (1.4) dovetails with the image of the morning, as this new day or new life might be considered a gift from the rising sun, which issues its light from above. However, the comparison of the sun to Christ exists only in incipience here; later it becomes more obvious in the depiction of the sun recoiling in deference to the greater light of One who gives a greater life (VII.79-84). The idea of the Incarnation is present not just in the mention of Christ’s birth but in the treatment of the things surrounding it. Christ is named â€Å"that Light unsufferable† and is depicted as shedding the cover of his glorious environs; but being light, He penetrates and animates â€Å"a darksome house of mortal Clay† (II.14). This is a direct reference to the Incarnation, but it also calls forth the idea of the beginning of time and of all life, where God came down and animated not just the earth’s verdant cover, but the earth itself by blowing his breath into the clay and giving life to man. The image of death vanquished is also utilised as a method of

Kingdom of God Essay Example | Topics and Well Written Essays - 250 words

Kingdom of God - Essay Example One of the major messages that were sent by Christianity focuses on the afterlife of the believers. That is why it is important to explore the concept of Kingdom of God. First of all, one should note that it is not observable (Luke 17:20). In other words, it is not same particular part of the physical world. Another point that should be mentioned is that the Kingdom of God marks a new age in the development of the world. For example, in Luke 16:16 it is suggested that preaching of the new Gospel reflected the transition from old Jewish centered faith to new, international one. So, the actual appearance of the Kingdom will be a major event in the history of humanity. In Mark 10:15 it is stated that if people want to enter the Kingdom of God they should have a child like faith. This is particularly important since it suggests that many people should work on themselves to develop this kind of faith. It is quite obvious that one of the major characteristics of Kingdom of God is love which is the concept that is promoted by Jesus Christ (Mark 12:32). All this results in the understanding that the Kingdom will be based on Christian ideas. Finally, Kingdom of God will come to the Earth unexpectedly, as it was depicted in the parable of Ten Virgins (Matthew 25: 1-13). This means that people should be aware that every minute might be the last and act accordingly: refrain from sinning in order to get into the Kingdom of God.

I will proved topic tomorrow Essay Example | Topics and Well Written Essays - 750 words

I will proved topic tomorrow - Essay Example Hobbes on the other hand, assumed that people are the same with regard to their mental and physical characteristics and that one is responsible for controlling personal behavior. In addition, he said that people differ in both physical and mental capability. For instance, another through mental skills can overpower an individual with physical strength. Therefore, people are guided by societal norms and guidance to be behaved morally upright. However, the two thinkers cannot be considered moral egoists. For instance, the meaning of pleasure contradicts with the definition of Epicurus. â€Å"Pleasure is every person’s first and kindred good, it is the starting point of every choice and of every aversion† the statement means that searching for pleasure and living a pleasant life occurs naturally. Every individual has a right to live a pleasant life. Therefore, the behavior of a person should be controlled and should not only fulfill personal pleasures but also respect other people happiness (Shaw & Barry, 2004, 18). Epicurus does not however receive entire judgment as being a free thinker that is not egoistic. It is important to understand the fact that many books have termed him egoistic and many contemporary philosophers. The fact that he states that all actions are ethical does not offer him full credit as being liberal. If people acted out of their own interests without caring about the fate of others, the world would not be a so comfortable place. This would lead to a world full of selfish acts where people consequently carry out their actions just to please one. For example, a person who takes up an activity knowing very well that the result would harm the neighbor or someone else and still carries on with it shows moral egoism. According to Epicurus, the state in which the human mind operates does not always allow him to have moral justification in the carrying out of several acts. It is basic ethics to understand that

Politics of education Annotated Bibliography Example | Topics and Well Written Essays - 1000 words

Politics of education - Annotated Bibliography Example The protagonist has quick wit and street smarts as his wealth to survive in the city and fight odds that comes across his way. Alger has brilliantly connected situations to make the changes look so easy and enticing for emerging young minds. The author has put a patron in place to turn Dick’s luck; then he sends Dick to escort his nephew along his tour which changes the hero’s life. Though Alger is trying to explore the inspiring example of an orphaned bootblack’s rags-to-riches experience, he keeps a place for the wonderful fictional literature too. Alger compares the buildings of New York to palaces, and in the development of the story he makes it a comfortable reading by the inclusion of all essential characters ranging from a patron to the villain. Altogether, the journey of an underdog from ‘Ragged Dick’ to ‘Richard Hunter’ perfectly blends all essential features that can evoke optimism among the under privileged. ‘The Lesson’ is a story told in the first person narration by the central character Sylvia about her life in the neighborhood consisting of several under cared children and their encounters with fate. There is a fictional Fifth avenue in the story as a dream model of their lifestyle around which all the discussions develop. Bambara places the theme based on the strong will, intelligence and leadership of an African American preteen girl with intent to challenge the practical meaning of democracy in the country. The story walks on the economic line that makes a visible separation between the rich and the poor with sensible dialogues to challenge the American society’s indifference towards the financially destitute natives and communally separated migrants. Bambara introduces Miss Moore as a messenger to exhibit the glory of education to show the children how life can be turned gaining with academic excellence. On the other hand, ‘The

Feasibility of Telehealth Essay Example for Free

Feasibility of Telehealth Essay Health is a vital aspect of life, which is why it is important to have an access to different health care services. The world’s population is rising radically every year; thus, the demand for quality health care services also increases. With the application of modern technology the health system has been able to accommodate this demand in many countries through the implementation of Telehealth. In Canada, accessibility and distribution of health care services is influenced by aspects like large landmass, population concentration and economy and (Sevean, et. al., 2008). The feasibility of Telehealth as an instrument for delivering health care services in Canada will be discussed in this paper, focusing on four key themes: service to rural areas, cost effectiveness, responsiveness and ease of access that will be tackled consecutively. The first paragraph after the introduction aims to give an overview on what and how Telehealth works in Canada. Central to the arguments presented in this paper is the pros of using Telehealth by means of telecommunication technologies as a substitute to the actual patient-to-health care provider interaction. Telehealth is defined by Health Canada (2000) as â€Å"the application of telecommunications and information technology to the delivery of health care and health-related services and information over large and small distances†. It is basically divided into two distinct parts: the technology being used and the persons (patient or health care provider) (Thede, 2001, para. 2). Telehealth according to Prinz, Cramer, and Englund uses four modes of telecommunication: voice-only or telephone, video images or exchange of information through digital pictures, and virtual contract or video conferencing (Background section, para. 4). Included in the Telehealth Ontario service is a contact number that you can Canadians can call 24 hours a day seven days a week. In consulting the health care provider through phone, once on the line, the health care provider, usually registered nurse, will asks the person on the other line to describe his or her health concern, the nurse will then evaluate the person’s condition and will help him or her to determine the best option available for him or her; whether to go see a doctor, admit himself or herself in an emergency room, the nurse can also advise self-care (Ontario Ministry of Health and Long-term Care, 2009). Telehealth has already been incorporated in almost every medical field like Pediatrics, Psychiatry, Cardiology, Radiology and Oncology providing accuracy and more services to people. Telehealth aims to elevate the serviceability of health system by providing access for people who has a health concern anytime of any day anywhere. Telehealth provides better health service for people living in the rural areas. Canada has a large landmass with bodies of water surrounding it. The population is not equally distributed, most Canadians live in urban areas, and some smaller communities are located at rural areas and the Aboriginals mostly live in small isolated areas. In the study they conducted in 2008, Sevean, Dampier, Spadoni, Strickland and, Pilatzke found out that Canadians who live in smaller isolated community do not have an access to a quality health care because even though Canada has an excellent health services most of these health services centered on the urban areas and that is a lso why most health care professionals favor working on urban areas resulting to a shortage of health care professionals in the rural areas. In addition, specific services might only be available to large hospitals that are mostly located on big cities, forcing people in isolated communities to travel miles by land, water or air to get the medical help they need. Most road conditions in the rural areas are undeveloped increasing their inconvenience. Also, weather condition is also a great consideration in accessing health care, air and sea travel is usually cancelled during storms most roads are also inaccessible when there is a strong downpour of snow. Unavailability of help during emergencies results in fatality especially in the northern Aboriginal communities (Sevean et. al, 2008). By improving the access of health care for rural access it also decreases the mortality rate. Telehealth is designed to reduce the cost associated with the delivery of health care without compromising on the quality. Treatments and medications can be costly depending on the type and intervals plus the extra inconvenience associated with it such as travelling costs, hospital accommodations, stress, and physical limitations (Sevean et al., 2008). Included in the patient’s bill in the hospital is the room accommodation, the longer they stay at the hospital the more they have to pay. Through Telehealth, patients who underwent surgeries or had suffered illnesses have the option to check-out early and continue the recovery in their own homes; thus, lessening the costs of their hospitalization. As mentioned earlier, people who live in small isolated communities have to travel kilometers to miles in order for them to meet with their health practitioner on the cities to get medical attention or follow-up from post-recovery, through telehealth they are able to save on transportation, gas mileage and other extra expenses like parking fee. Moreover, Saqui et al, (2011) argued that telehealth consultation decreases morbidity, prevent unnecessary suboptimal costly treatment, patient transfers and travelling cost when a change in the diagnosis and treatment plan occur (Discussion Section, para. 2) Through videoconferencing, Telehealth are able to give immediate diagnosis for a patient who needs urgent care (Saqui et al., 2011). A lot of effort is involve before a patient co uld meet with his or her doctor such as making an appointment, sorting his or her schedule and so on and so forth. By the time the person with health concern meets with his or her doctor the illness might already aggravated; consequently, the health care system through Telehealth provides a quicker and more efficient way on determining the type and seriousness of the patients and illness without leaving the comfort of their homes. By contacting Telehealth as soon as a person notices some irregularities in the person’s normal body functions that indicates that he may or may not be ill, enable that person who called to act immediately preventing the illness from advancing any further or on the other hand be reassured that there’s nothing to worry about. Furthermore, Telehealth also made the monitoring on recovering patients at their homes faster, the registered nurse in-charge of monitoring the patient can guide the patient in his recovery process through a streaming media. Any concerns that may arise in the recovery process can be solved a lot quicker, the patient can leave a message or phoned and the health care provider will respond to it as soon as possible stating the fact that Telehealth service is available 24 hours a day. Moscovice and Rosenblalt (2000) that the quality of health care cannot be measured by the morbidity and mortality rates, but by the ability of the health care provider to recognize and respond to their patient immediately. One thing that proves that Telehealth is feasible in improving the delivery of health-care is its acceptability. Although Telehealth is designed mostly to cater the health care needs of people living in the rural areas and isolated communities, according to Health Canada, Telehealth service has been extended to the impoverished, the socially disadvantaged, ‘the institutionalized’ and the urban and suburban households has been added recently. The Telehealth system is tailored to improve enhance the access of the clients and their families to the health system in regards to their location, gender, age and condition. Prinz et. al, identify age as a barrier that create health discrepancy because of the limited access to health care, ‘home bound status’ and issues on transportation which is why in older patients, a branch of Telehealth called Telemonitoring is being used to provide an immediate respond in case of emergency, to allow them to stay at their homes, to lessen the risk for accidents and ‘to delay the institutionalization ( Pruski and Knops, 2005). This branch of telehealth has been proven to improve the elder’s quality of life, making the task of the caregiver easier, and lessen the elder’s admission to the hospital. The high acceptability of Telehealth comes from its ability to provide maximum support not only for the patients but also for their families. The clients feel secured because they are in a familiar environment where their families could assist them. Moreover, Telehealth has been proven to lessen the stress involve in the health care process especially for the patients with disabilities because of the reduced waiting time, omitting the need for transportation. In 2005, 100 % of the respondents in the Pediatric Surgical Telehealth Clinics survey conducted by Miller and Levesque indicated that they are satisfied in the service of Telehealth and would recommend it to others (Sevean et. al, 2008). Conclusion The four key themes of Telehealth discussed above: service to rural areas, cost effectiveness, responsiveness, and ease of access and acceptability, and the description on how Telehealth works illustrate its feasibility in delivering the health care the clients need and the advantages of using Telehealth versus the traditional way of patient-to-health care practitioners. Telehealth provides better health care services in the rural areas and isolated communities, it also lessen the cost of access to health care by decreasing the need to travel and other expenses, in addition Telehealth also provides an immediate feedback to the client or patient that is important during emergency, therefore decreases mortality and morbidity rate and lastly, it is designed for various ages, gender, disease to provide an ease of access and acceptability. Telehealth In conclusion is a more efficient way of delivering care to people through the use of various modern technologies; its feasibility has been proven. The health of future and current generations depends on the availability and efficient delivery of health care. References Office of Health and the Information Highway, Health Canada. (March 2000). Evaluating Telehealth ‘Solutions’ A Review and Synthesis of the Telehealth Evaluation Literature. Retrieved from: http://www.hc-sc.gc.ca/hcs-sss/pubs/ehealth-esante/2000-tele- eval/index-eng.php Ontario Ministry of Health and Long-term Care. (2009). Telehealth Program.-Ministry Program-Public Information. Retrieved from: http://www.health.gov.on.ca/en/public/programs/telehealth/ Prinz, L., Cramer, M., Englund, A. (July-August 2008). Telehealth: A policy analysis for quality, impact on patient outcomes, and political feasibility. Nursing Outlook. 56(4), 152-158. Retrieved from: http://www.sciencedirect.com/science/article/pii/S0029655408000456 Saqui O, Chang A, McGonigle S, Purdy B, Fairholm L, Baun M, Yeung M, Rossos P, Allard J. (2007). Telehealth videoconferencing: Improving home parental nutrition parent care to rural areas of Ontario, Canada. Journal of Parenteral and Enteral Nutrition. 31(3), 234-239. Retrieved from: www.ncbi.nlm.nih.gov/pubmed/17463150 Sevean P, Dampier S, Spadoni M, Strickland S, Pilatzke S. (2009). Patients and families experiences with video telehealth in rural/remote communities in Northern Canada. Journal of Clinical Nursing. 18(1), 2573-2579. Retrieved from: http://www.ncbi.nlm.nih.gov/pubmed/19694885 Thede, Linda Q. (2001). Overview and Summary: Telehealth: Promise Or Peril?†. Online Journal of Issues in Nursing. 6(30). Retrieved from: www.nursingworld.org/MainMenuCategories/ANAMarketplace/ANAPeriodicals/OJIN/TableofContents/Volume62001/No3Sept01/TelehealthOverview.aspx Vincent, C., Reinharz, D., Deaudelin, I., Garcieau, M. (2005).Why some Health Care Professionals Adopt Telemonitoring and Others Not?. In Pruski, A. Knops, H (Eds.). Assistive Technology: From Virtuality to Reality. Amsterdam, Netherlands: IOS Press

Operation Buckshot Yankee

Operation Buckshot Yankee Operation Buckshot Yankee: The Primary Point of Weakness By Jeffrey Higa Abstract Operation Buckshot Yankee is a catastrophic event that was a turning point in cyber security for the U.S. government. This incident established the current dominating war fighting domain known as cyberspace and established the need for increased cyber security. I would like to highlight the event known as Operation Buckshot Yankee, how and why it happened, a possible solution that could have prevented this, and similar events synonymous to this situation. I would like to highlight the main point of weakness from my perspective on the situation and propose how this weakness can be strengthened with proper people management and training. I will provide explanations and examples to provide a clear view on how this situation could have possibly be prevented, and statistical data to back up my findings as well as a personal example of a real situation recently occurring in my career. By being able to estimate the possible costs of damages in both monetary and reputational damage caused in these situations, these numbers can prove how valuable data can be and what the costs of a simple mistake such as using a mysterious flash drive can cause. In conclusion, I would like to mention a possible solution to the problem and my personal view on the situation and how it applies to us not only in this event, but also has an impact on our everyday lives in the field of IT and IT security. Essay Operation Buckshot Yankee is based on a cyber security incident which took place in the Middle East in 2008. This cyber attack event was a turning point in the history of U.S. cyber defense, and caused drastic losses of data from secret government databases. Operation Buckshot Yankee was the name of the operation to stop a malicious code that was contained on a flash drive an American soldier found in the Middle East. This flash drive was then inserted by a government employee to a laptop connected to Central Command networks and caused the code to spread throughout classified and unclassified military networks allowing the enemy to steal valuable information on these systems. According to an article by Lynn (2010), U.S. government systems are constantly probed and scanned by adversaries millions of times daily, but this attack was an example of a successful cyber attack. The military lost thousands of data files including weapon and operational plans as well as surveillance data stored on classifieds U.S. networks. Having this incident happen, the government has realized the need for increased cyber security and work to create a secure international network. In response to this attack, the government declared cyberspace as an official war fighting domain, and initiated plans to regulate cyberspace crimes and safety. Up to this attack in 2008, Operation Buckshot Yankee is said to have been the most significant breach of U.S. military computers to date according to an article by Nakashima (2010). According to Lynn (2010) this type of attack is the introduction of a new type of war fighting that opens up the new domain known as cyberspace where traditional war laws do not apply. Cyberspace has now become the primary point of attack, as these types of attacks are relatively inexpensive as they only required trained individuals and computers, rather than large expensive equipment such as tanks and jets. According to another article by Nakashima, the NSA was alerted by a signal in the U.S. system trying to send messages back to the code creator. The NA then found a program that infected their classified network and was sending data out. They sourced the code to the aforementioned thumb drive and found that the code would look for important documents and spread itself to other thumb drives connected to the network. The malicious program was called Agent.btz and infected the host computer and spread over the network to other computers. Any other flash drives connected to already infected computers were then also infected and caused further spread throughout the network. The article also mentions that the code had already been out for months prior to the attack, and was floating around the internet but did not have access to government systems due to them being isolated from the public networks. Due to the government not being able to scan public networks thoroughly, the code was bypass ed until the incident. This situation highlights the danger of insider threats, whether intentional or accidental. In the case of Buckshot Yankee, the carelessness of an individual was the cause of the insider threat which compromised an otherwise secure system isolated from outsider threats. Operation Buckshot Yankee is the planned government operation of shutting down Agent.btz and putting a stop to the stealing of government data. The government analyzed the code and saw that it was looking instructions on what actions to take. The NSA Tailored Access Operations team created a plan to force the code to deactivate itself by sending their instructions for it to shut down. The operation was a success and the instructions were sent out across the network once testing as done, and the malicious code was shut down. Though this code was put to a stop, many important government documents had already been stolen, but the incident was put to a halt. This incident led to the banning of thumb drives on Department of Defense systems as a security measure from preventing a similar incident from happening again. The flash drive was sourced in the Middle East and according to an article by Goodin (2010) the source code was said to have been from Russia but there is no solid evidence directly proving this. The article by Goodin also describes that Government systems are constantly under the threat of cyber attack, and that a dozen computer hackers could drastically cripple U.S. government networks if a network vulnerability is found. This is a perfect example of how drastically times have changed, and that cyberspace is the new arena to commence attacks. According to the article as an example, a dozen people at computers could possibly bring a country down in an extremely cost and labor efficient manner. Losses of life would be minimal for adversaries compared to a kinetic attack, and damages caused could be in the form of disruption o f services or staling of valuable data as described in Buckshot Yankee. A great example of disruption of services would be the event in Estonia as described by Richards (2009). A Distributed Denial of Service attack was launched against Estonia in protest of moving a politically valued statue. These attacks lasted three weeks and were strategically launched targeting banks and other essential services to cripple the technological systems of Estonia. Having essential services shut down can cause chaos and leave a country vulnerable to attacks if an adversary were to take advantage of the situation. Taking that into account, resulting damages of cyber warfare and cyber attacks could essentially have worse effects than kinetic war or possibly result in additional kinetic war. Operation Buckshot Yankee is a perfect example of how battles will most likely be fought in this current era and going into the future. Cyber attacks are en extremely inexpensive and efficient method of causing a significant amount of damage with minimal effort. Due to the nature of cyberspace, attacks are also very difficult to pinpoint and regulate. Traditional laws do not apply here as there are no clear boundaries in the world of cyberspace. As described in an article by Mjr. Gen. Charles J. Dunlap USAF (2009), the definition of cyberspace itself is yet very unclear and undefined. Without proper definition, it is difficult to make accurate laws to apply to this new war fighting domain. The only real protection as mentioned in this article is for nations to take responsibility for their own actions and their citizens. In the case of Operation Buckshot Yankee, this was the unintentional irresponsibility of a U.S. citizen. Due to difficulty in specifically sourcing threats and the l imitless boundaries of cyberspace, it is almost impossible to place blame on a certain country or individual, especially if they are located in another country. As in the case of Buckshot Yankee, though the incident was caused in the Middle East, the code is theoretically sourced from Russia, but there is no way to truly prove it. This brings me to the point that the primary point of any cyber security system is human error. I believe that people cause the most problems in any technology environment regardless of the situation. Computers are controlled by people that cause the problems. Another great and synonymous example is the recent event of credit card information being stolen from Target. An article by Riley, Elgin and Matlack (2014) malware had been installed on Target’s computer system to steal credit card information as it was swiped. Target had installed a detection system by FireEye to detect malware prior to the event happening, but the system was ignored even when alerts were given to the companies’ IT and management. According to the article, about 40 million credit card numbers and 70 million other pieces of information were stolen before the situation was acted upon. This is another prime example of a system working properly but being held back by people. Had this situation been a cted upon as soon as the alert was announced, many peoples’ valuable information would have been saved, and the company would have saved possibly avoidable expenses. As described in a book by Harris,S., Kumar,P.V. (2013), the most important part of cyber security is people. Operation Buckshot Yankee is a perfect example of how human error can cause catastrophic damage. Whether it be due to improper training or carelessness, this event started with the actions of a single person and turned into a widespread situation with catastrophic damages. If proper training was initiated and due diligence was practiced, this situation could have been avoided. Most would consider a random flash drive found in an adversary country to be suspicious and would not try to plug it into any computer, let alone a secure government system, but user errors such as this are the primary cause of incidents regarding technology. Wilshusen (2013) shows statistics from government agencies explaining that 20% of cyber incidents are due to improper usage; only secondary to incidents still unexplained or under investigation. This statistical data is a definite indicator that people are the primary cause for problems in even federal government agencies. By having solid statistics based on real reports from 2012, it is irrefutable evidence that people are the primary cause of concern and outlines the need for continuous training and testing of knowledge. By keeping people properly trained and reducing the number of unknowing individuals having access to network resources above their knowledge these numbers could possibly be greatly reduced. A great personal example is at my place of employment. I work for a government sponsored healthcare company which handles patient data on a daily basis that is regulated by HIPAA. There are a few employees who are older aged (50-60) and are relatively unfamiliar with computers regardless of training given. A prime example is one employee in particular who is in upper management. I cannot think of a more perfect example of a prime target for any type of cyber attack, from social engineering to spam emails, she has fallen victim to them all and constantly does to this day. Upon sitting at her computer, all her usernames and passwords can be found on sticky notes on her desk or under her keyboard. She also opens every email and attachment regardless of what it says or who it is from. We recently had a couple simultaneous incidents happen with her in the past few weeks. The first sign was her email account being locked by our service provider. We called and they said her email was being used to send thousands of spam emails while logged in from China. Upon fixing this and changing her passwords etc., we scanned her computer only to find more than 17,000 malware installed on her computer. We constantly inform her about how to properly inspect email and about not giving out personal information or opening every attachment. Even with antispam programs on our server, some emails will always slip through, and she will always open them. I find this to be a prime example of human error and carelessness to perfectly describe how an incident such as Buckshot Yankee can occur. The statistical cost provided in an article by Ponemon Institute (2012) has shown in a survey that the average cost to a company of a successful cyber attack is about $214,000. This shows that the damages can be significant, and that data is extremely valuable. In the case of buckshot Yankee, the data which was stolen containing weapon plans, and confidential operations and surveillance data is of significant value and could result in catastrophic damages to the U.S. in both costs and possibly loss of life. If this data is placed in the wrong hands it could be used maliciously and the damage could be limitless. In the situation of my workplace, losing patient data could also be a significant loss, leading to possible lawsuits and compromising of patients’ personal information. In the case of target, had the situation been handled properly and the security system been utilized, it could have prevented the significant leaking of data. In a journal by Espenchied (2012) of Microso ft, Operation Buckshot Yankee took almost 14 months to clean up from Department of Defense and Pentagon networks. In all of these situations damages would not only cause significant monetary damage, but also damage the reputation of the data holder. For companies like Target, fixing the damages caused has resulted in an estimated $61 million in expenses and 9 lawsuits according to Riley, Elgin, and Matlack (2014). Had they acted quickly, these damages as well as damage to their reputation could have been minimized. Conclusion In conclusion to these findings, I would like to stress the importance of proper continued training of employees in any type of computer related job, as proper use of computer systems is the best method of preventing such events from occurring. Though proper training can be expensive, it can end up saving more money as well as reputation of the company as exampled given in each situation mentioned. Though the U.S. government has a highly sophisticated and expensive cyber security system, it was compromised by a simple mistake. The importance of due diligence and due care is extremely relevant to Operation Buckshot Yankee, as had the zero source individual been informed, they would have considered the mysterious flash drive a threat, and would not have compromised the system by carelessly using it. Because of how difficult it is to find and hold any party responsible in the domain of cyberspace, the best preventative measure is to make sure that your systems are not exposed to internal threats. Most threats from outside can be filtered with hardware and software, but inside threats are the largest problem. As described by Wilshusen (2013), user error is the leading known cause of cyber incidents in federal agencies at 20%, followed by malicious code at 18% also due to user carelessness; with direct threats such as unauthorized access and probing last at 17% and 7% respectively. The personal example I had given in my place of employment is another example of an insider threat compromising the network due to user misuse and carelessness. The only solution to keeping U.S. cyberspace safe is by ensuring that all hardware and software systems are up to date with current threats, and properly maintained in addition to informed system users. By regulating who has access to data resources, and making sure they are trained to the necessary level of knowledge, we can prevent these future mistakes from happening, and minimize possible damages due to data loss. These concepts apply not only in a government setting, but apply to use at work and even on our personal computers at home. Keeping cyberspace safe is the responsibility of all computer users, and is of utmost importance in this era where we are so dependent on computers. References Beidleman, Lt. Cl. Scott W. DEFINING AND DETERRING CYBER WAR†, (2009): 1-40 Espenchied,J.A. (2012). A Discussion of Threat Behavior: Attackers Patterns. Goodin, D. (2010, August 25). Pentagon confirms attack breached classified network †¢ The Register. Retrieved from http://www.theregister.co.uk/2010/08/25/military_networks_breached/ Harris,S., Kumar,P.V. (2013). CISSP all-in-one exam guide, sixth edition.  New York: McGraw-Hill. Lynn, W. J. (2010, October). Defending a New Domain | Foreign Affairs. Retrieved from http://www.foreignaffairs.com/articles/66552/william-j-lynn-iii/defending-a-new- domain Nakashima, E. (2011, December 8). Cyber-intruder sparks response, debate The Washington Post. Retrieved from http://www.washingtonpost.com/national/national- security/cyber-intruder-sparks-response-debate/2011/12/06/gIQAxLuFgO_story.html Nakashima, E. (2010, August 24). Defense official discloses cyberattack. Retrieved from http://www.washingtonpost.com/wp- dyn/content/article/2010/08/24/AR2010082406495.html Ponemon Institute (2012, May 24). Infosecurity Cybercrime costs companies an average of $214,000 per attack. Retrieved from http://www.infosecurity- magazine.com/view/25966/cybercrime-costs-companies-an-average-of-214000-per- attack/ Richards, J. (2009). Denial-of-Service: The Estonian Cyberwar and Its Implications for U.S. National Security. Retrieved from http://www.iar-gwu.org/node/65 Riley,M., Elgin,B., Matlack,C. (2014, March 13). Target Missed Warnings in Epic Hack of Credit Card Data Businessweek. Retrieved from http://www.businessweek.com/articles/2014-03- 13/target-missed-alarms-in-epic-hack-of-credit-card-data Wilshusen, G. C. (2013). CYBERSECURITY. A Better Defined and Implemented National Strategy Is Needed to Address Persistent Challenges, 36. Wilson, G. C. (2013). CYBERSECURITY. A Better Defined and Implemented National Strategy Is Needed to Address Persistent Challenges, 36

Salvador Dali Essays -- essays research papers

Salvador Dali, the talented surrealist painter was born May 11, 1904 in Figueras, Spain. He was the second of three children in his family. His parents believed him to be the reincarnation of his older brother who had died just nine months before Salvador was born. Dali said later in life that he often felt like he and his dead brother were one when he painted. His parents were very indulgent through out his childhood, Dali often dressed up and pretended to be an emperor and rule his family. Even when his younger sister Anna Maria was born, Dali maintained his position as the â€Å"dictator† of the family.   Ã‚  Ã‚  Ã‚  Ã‚  Though Dali was an unruly student, many people recognized his brilliance and artistic talent at a very young age. He began seriously painting at age ten, though his more notable works did not appear until he was thirteen. Most of these early paintings were landscapes of the areas surrounding his hometown, Figueras and nearby Cadaquese. Later, he began to use the Roman ruins in Ampurius which he developed a strong love for and are a recurrent theme in many of his later pieces.   Ã‚  Ã‚  Ã‚  Ã‚  A year after Dali’s mother died in 1921, Dali was accepted to the Acadamia de San Fernando in Madrid. This was and art school that specialized in painting, sculpture, and engraving. Dali had mastered Impressionism several years earlier and was now experimenting with cubism. This impressed his classmates, most of who were just beginning to grasp Im... Salvador Dali Essays -- essays research papers Salvador Dali, the talented surrealist painter was born May 11, 1904 in Figueras, Spain. He was the second of three children in his family. His parents believed him to be the reincarnation of his older brother who had died just nine months before Salvador was born. Dali said later in life that he often felt like he and his dead brother were one when he painted. His parents were very indulgent through out his childhood, Dali often dressed up and pretended to be an emperor and rule his family. Even when his younger sister Anna Maria was born, Dali maintained his position as the â€Å"dictator† of the family.   Ã‚  Ã‚  Ã‚  Ã‚  Though Dali was an unruly student, many people recognized his brilliance and artistic talent at a very young age. He began seriously painting at age ten, though his more notable works did not appear until he was thirteen. Most of these early paintings were landscapes of the areas surrounding his hometown, Figueras and nearby Cadaquese. Later, he began to use the Roman ruins in Ampurius which he developed a strong love for and are a recurrent theme in many of his later pieces.   Ã‚  Ã‚  Ã‚  Ã‚  A year after Dali’s mother died in 1921, Dali was accepted to the Acadamia de San Fernando in Madrid. This was and art school that specialized in painting, sculpture, and engraving. Dali had mastered Impressionism several years earlier and was now experimenting with cubism. This impressed his classmates, most of who were just beginning to grasp Im...

Greek Life Under Attack :: essays papers

Greek Life Under Attack According to an article written by Jay Reeves, administrators at the University of Alabama are getting involved in integrating sororities and fraternities by imposing rules and punishments for those organizations that do not comply. Since the Civil Rights Movement in the 1960?s, Americans like to think that segregation does not exist in the United States. However, sororities and fraternities across the country are being viewed as segregated. Many people in society feel that it is the administrators job to enforce integration among fraternities and sororities, but others feel that it should be up to the students to integrate themselves and that the faculty should stop interfering. Many of those who feel that integration should be left untouched by the administrations of the school know that historically Greek organizations have been segregated. For almost a century the groups have remained segregated naturally, or by choice. Since this has never been an issue before administrators should not even bother to integrate sororities and fraternities. Furthermore, what happens of no members of the opposite race want to join a traditional race oriented frat or sorority? How can administrators justify punishing Greek organizations if members of the opposite race truly have no interest in joining? However, over the years this segregation has blindly detained people from limited backgrounds to be able to engage themselves with people of other backgrounds. This is the case for the family in Rodriguez?s ?Aria.? The family?s background limits them to having interactions with people of other backgrounds. Rodriguez says, ?it never occurred to my parents that they couldn?t live wherever they chose?despite their accomplishments the confidence of ?belonging? in public was withheld from them? (658). Richard cannot interact with the other children at first because his background uses a different language, which prohibits this interaction. These examples show that segregation causes barriers to be built, and once constructed are very hard to overcome if interaction takes place at a later time. Forcing integration reverses this problem by giving a chance for various backgrounds to interact with each other. This forced integration can also bring many more options to those students who are interested in joining a sorority or fraternity thus increasing the overall memberships of the Greek community.

A Rose for Emily :: A Rose For Emily, William Faulkner

â€Å"She would not listen to them (795),† but they listened to her. They listened and watched throughout all of Miss Emily’s life – scowling, sympathizing, and, sometimes, they even smiled for her. These ever-watchful beings, the curious citizens of Jefferson, share and provide a backbone to this twisted tale in William Faulkner’s gothic short story, A Rose For Emily; though the views cast about Miss Emily differ significantly by generation and gender, their opinion conveyed as a whole expresses that they view Miss Emily as a shocking, unacceptable and â€Å"fallen (792)† being. Faulkner’s emphasis on narration drives the mystery farther. Along with the disturbing secret Emily hides, Faulkner conceals the identity of the narrator or narrators. The townsfolk, as a whole, are the narrator, yet throughout the piece it is suggested that the spokesperson for the town changes. For example, in part I, the narration appears to be from a member of the older generation as he or she observes the â€Å"next generation, with its more modern ideas (788)† come to a dissatisfactory conclusion about a resolution for the odor coming from Miss Emily’s estate. However, in part IV it is suggested that the narrator for the townspeople is a woman worrying keening about Emily’s relationship, her material purchases, and the details of her decaying looks. The pronoun â€Å"we† is used instead of â€Å"I† proposing that the opinions stated are the general consensus of the entire town – such as â€Å"we believed that she was fallenâ⠂¬  – the entire town sees her as a failure of what she could have been. When the pronoun â€Å"I† is utilized, this typically expresses that the speaker using â€Å"I† is against the wants of the townsperson speaking or possibly the entirety of the town. â€Å"I† is primarily used by Miss Emily, proving her to be an outcast in the eyes of her society. Judge Stevens also speaks in the first person singular when he fight to defend Miss Emily’s respect – feeling the actions suggested are not â€Å"necessary (790).† The different citizens mold the reader’s thoughts and emotions towards Emily - being as the townsfolk are the reason the story exists. They are an essential part of Emily’s story and thusly their views, whether fully believable or not, must be taken into account on the mystery case that is Miss Emily’s life. The people of Jefferson have always held a certain curiosity for the events in Emily’s life and despite the years the curiosity continued.

The Secret Recipe of The Body Shop

The Body Shop is the 2nd largest cosmetics franchise in the world; their stores are everywhere throughout the world – 2400 stores in 61 countries. Its brand name is something but simply, and represents the shop that sells all the goods for body, beauty, and healthcare from top to toe. Its logo is unique and also defines its simplicity, with the green color that describes nature – clearly indicates that the company is environmental friendly. Finally, you will notice that The Body Shop anywhere in the world will not ignore its famous, green, and white logo; and those two colors will be pretty, dominant in any Body Shop outlet that you visit. The Body Shop's products are naturally made and against animal testing. There's something special with the packaging – First of all, the tubes and bottles are recyclable, made by minimum 30% of plastics. The company is trying to reduce of using plastic for higher level recycled content every day. Body Shop also likes to recycled things and made it into accessories. So, aside from being useful and unique, it's highly eco-friendly. The entrepreneurs of Body Shop, Anita Roddick, succeeded not because of a capitalist goal which is profit, but she thought of ways to survive in the market. The body shop always born with new ideas and innovations, and they keep improving customer services. Here, we are going to describe more about The Body Shop and its secret recipe to succeed in franchising world. 1. Franchising Anita Roddick appointing a head franchisee in each major national market to be able to concentrate on the development on new product lines and the company's global vision, rather than the complexities of administration or personnel management. Body Shop has their secret ingredient of selecting its franchisee; that is openly acknowledged a preference for women as franchisees. Roddick kept strict control over the franchising process, she was really careful with this franchising thing. Her objective was to ensure that The Body Shop image and the principles it was based on, were not diluted through franchising. 2. Team Management â€Å"We were searching for employees, but people turned up instead† – Anita Roddick Body shop selects staffs that support the company's vision, and the employees aren't kept in the dark – they are supported in the belief that they are part of an exciting future. The value of integrity defines its interaction with its customers, staff and suppliers. The teams are managed to build their passion through a fun and simple atmosphere within the firm. The employees are knowledgeable and fully committed to the company's goals. The trustees of Body Shop look for projects which are committed to addressing social and economic injustice, access to education and protection of the environment and animal life, taking into consideration current global issues and situations. The directors and the employees can build a good correlation. These executive directors are the people who develop their company's performance plans. The plans are signed by the employees and then passed on to the management for approval. They make sure that company performance plans are complete and adequate before signing the forms. Executive directors also discuss the company performance plans with the employees in a clear and organised manner. Non-executive directors document their company's performance and provide feedback to the executive directors from time to time throughout the company performance cycle. Furthermore, the company is maintaining good relations and open communications with its investors. As a matter of fact, shareholders are regularly invited by the corporation whenever there are gatherings to discuss trade updates. Moreover, whenever there is an annual general meeting, investors get the chance to meet The Board members themselves. And of course, for private investors, they can also access the company's website for various shareholder services. Undoubtedly, the company has good consideration for all of its stakeholders; past, present and future. It seems to be a very well planned framework in the firm's corporate division. It has good policies and procedures with regards to financial matters and operational concerns. Its procedure of assessing the different kinds of situations that come up is certainly a good move on their part. Not to mention, they have maintained good relations with their stakeholders. 3. Training The Body Shop management trainee program provides autonomy, a challenge and gives the opportunity to run our own store. The trainee will spend the first year in one of their top performing stores as an assistant store manager and in the second year the trainee will manage their own store. During the program, the trainee will also spend time with The Body Shop Commercial team, get involved in project work at head office and gain an insight into what The Community Trade team does. Beyond the program, there are number of opportunities available from managing a store internationally to moving into a commercial role. The company will support their trainee with training, on the job learning, progress reviews and support from senior management. 4. Operation According to the Body Shop Retail Sales report, the total sales worldwide boosted by 7% to à ¯Ã‚ ¿Ã‚ ½772 million (Body Shop International. With the growing market capacities of the Far East Asian region, international brands like Body Shop will definitely create big. It is reported that Body Shop stores in the Asia Pacific region, particularly in Southeast Asia, Hong Kong and Taiwan, increase its sales by 12% while operating profits to à ¯Ã‚ ¿Ã‚ ½19.7 million. In 2002, The Body Shop shoppers do not just go to its chains just to buy its products, because the Body Shop products themselves are the ones that go to the American homes. Surprisingly, the results are promising. It has predicted a 35% profit in operations. In operating process, body shop always born with new ideas and innovations of their product. Definitely, innovations are proven to increase business' performance and existence. The special thing about body shop operation is not just in the manufacturing, but also the services that the company offers. Body shop is campaign for social justice and human rights; they fund the organizations environmental campaign. 5. Marketing Products: The company â€Å"body shop† sells organically grown body products, for the consumer who likes to take care of him or herself. It is known for its cosmetic products that are naturally made and environment-friendly. These organically products is used by different women across the globe, and different products with different functions composed by the ingredients that come from different countries. (Ex: sesame seed from Nicaragua, shea butter from Gnana, coco milk, mangoes, strawberries, etc). Those ingredients are kept on improving along with the new ingredients. Price: The products are priced more exclusively than the mass merchandised cosmetics, but well under exclusive department store lines. We can conclude from here that the company has sufficient information about the customer's prices – company knows exactly its target group and knows what the target group is willing to pay, so the products actually are comparatively cheap; which means, still, there are lots of people can afford them. Place: The company is B2C related which means that its target group is consumers on the B2C market. They use a mixture between intensive and selective distribution. All the shops are run on a franchising basis. Their customers are willing to pay in high prices and are in the medium class or higher; so they put their store mostly at exclusive department store lines, big shopping centers, and located in major cities. Promotion: The company is against promotion, so they don't do business by promoting, but they have their own internet site, where you can see their selection of products. The unique thing about Body Shop's promotion, it deviates from its fellow cosmetics line with regard to its advertisements. It never made use of famous celebrities nor supermodels to endorse its products. Furthermore, the characteristics those models posses are far from the stereotypical model or from the Western standards. If we are to access the Body Shop International's website, as cited in this paper, we will find out that these models are black. From this we can derive that the pioneer of Body Shop ventures into something that is more than just business. There is politics behind. The cosmetic business is bound by principle. 6. Hazard Management The body shop provides safety to its customers. The products itself are naturally made and environmental friendly. They are against animal testing. So the company supports animal and human rights, and the economically climate. In October 2009, the Body Shop was awarded a ‘Lifetime Achievement Award' by the RSPCA in Britain, in recognition of its uncompromised policy which ensures ingredients are not tested by its suppliers. Note that the promise of not testing on animals has no bearing on whether the ingredients are from animal sources. They are unique with the outlet decoration. The Body Shop's corporate identity provided a consistent visual cue in its shops. The company's original shop interior concept, nicknamed the â€Å"green box† was developed to complement the corporate image. It featured a dark green modular system constructed in timber, and dark green tones on both the exterior and interior. CONCLUSION Lessons learned from The Body Shop's success – Authenticity adds value – The importance of staff selection – Globalization can lead to greater success – Don't confuse your personal strategies with business strategies. Here, a company must have clear strategies. – Advertising and marketing add value – Don't underestimate your competition

Effects of computer games to students

The widespread belief that dopamine regulates pleasure could go down in history with the latest research results on the role of this neurotransmitter. Researchers have proved that it regulates motivation, causing individuals to initiate and persevere to obtain something either positive or negative. The neuroscience journal Neuron publishes an article by researchers at the Universitat Jaume I of Castellon that reviews the prevailing theory on dopamine and poses a major paradigm shift with applications in diseases related to lack of motivation and mental fatigue and depression, Parkinson's, multiple sclerosis, fibromyalgia, etc.  and diseases where there is excessive motivation and persistence as in the case of addictions.â€Å"It was believed that dopamine regulated pleasure and reward and that we release it when we obtain something that satisfies us, but in fact the latest scientific evidence shows that this neurotransmitter acts before that, it actually encourages us to act. In o ther words, dopamine is released in order to achieve something good or to avoid something evil,† explains Merce Correa. Studies had shown that dopamine is released by pleasurable sensations but also by stress, pain or loss.These research results however had been skewed to only highlight the positive influence, according to Correa. The new article is a review of the paradigm based on the data from several investigations, including those conducted over the past two decades by the Castellon group in collaboration with the John Salamone of the University of Connecticut (USA), on the role of dopamine in the motivated behaviour in animals. The level of dopamine depends on individuals, so some people are more persistent than others to achieve a goal.â€Å"Dopamine leads to maintain the level of activity to achieve what is intended. This in principle is positive, however, it will always depend on the stimuli that are sought: whether the goal is to be a good student or to abuse of dru gs† says Correa. High levels of dopamine could also explain the behaviour of the so-called sensation seekers as they are more motivated to act. Application for depression and addiction To know the neurobiological parameters that make people be motivated by something is important to many areas such as work, education or health.Dopamine is now seen as a core neurotransmitter to address symptoms such as the lack of energy that occurs in diseases such as depression. â€Å"Depressed people do not feel like doing anything and that's because of low dopamine levels,† explains Correa. Lack of energy and motivation is also related to other syndromes with mental fatigue such as Parkinson's, multiple sclerosis or fibromyalgia, among others. In the opposite case, dopamine may be involved in addictive behaviour problems, leading to an attitude of compulsive perseverance.In this sense, Correa indicates that dopamine antagonists which have been applied so far in addiction problems prob ably have not worked because of inadequate treatments based on a misunderstanding of the function of dopamine (http://www. sciencedaily. com/releases/2013/01/130110094415. htm) The effect of a dopamine agonist on dysarthric speech production: a case study.AbstractThe effect of Permax (pergolide mesylate), a dopamine agonist, was assessed in an individual with traumatic brain injury. The participant evidenced symptoms of hypokinetic dysarthria. His performance on and off Permax was evaluated in a BABA design. Measures were obtained across physiological systems. There were few differences in the on and off conditions. In the on condition, he evidenced an abnormally large velopharyngeal orifice area, dysfluencies in stimulus sentences, and less precise articulation. However, listeners perceived him to be more animated in the on condition. In addition, he reported better performance in the on condition.The study highlights potential discrepancies among participant report, listener perce ption, and objective measures. Learning outcomes: As a result of this activity, the participant will be able (1) to recognize the effect of dopamine agonists as an adjunct to other pharmacological interventions and (2) to determine potential discrepancies among participant report, listener perception and objective physiological and acoustic measures. (Transitional Learning Center, Department of Communication Disorders, University of Houston, TX 77204-6018, USA. [email  protected] edu/ http://www. ncbi. nlm. nih. gov/pubmed/11565961)

Future of Singapore Public Housing Loan

Abstract The Singapore government together with the housing finance consider the public housing as one of the various achievements they have accomplished. Public housing accommodates more than 80% of the residents in Singapore. A majority of the residents, close to 90%, is designed as Housing Development flats (HDB). In an effort to improve the current housing state in Singapore, the housing finance and the government has introduced various schemes and substitute schemes alike. The schemes have encouraged the resident into becoming homeowners in addition to ensuring that they did not default their mortgage payment. The Housing and Development Board (HDB) is responsible for the dealings and management of the public housing program in Singapore. The local town council oversees the daily management activities. They also ensure planning and development of the public housing in addition to selling and resale of the houses as well as offering financial mortgage. Introduction Singapore Public Housing finance loan borrowing has dropped four folds in the recent year. Owing to a myriad of factors, the number of loan applicants for the public housing allocation has significantly reduced as compared to the numbers associated with the previous application. The government estimates that the number may rise in next coming years if market curbs are softened, such as loan repayment schemes on interest rates and application. A future projection of the public housing finance loan interest indicates a downward trend in the near future owing to the stiff competition put in place by private property owners (Ong, 2010). It is imperative, therefore, to reduce the public housing loan rate in order to attract new property owners while increasing the resale of the previously owned property. Currently, the resale price of previously owned units on the public housing has dropped by 1.3%. The government has not taken any measures to ensure that this market situation is controlled, but is examining the matter in order to employ proper strategy to enable Singapore citizens to own homes. In case the current prices of property remain stagnant at 57%, it is estimated that the public housing loan rate will rise. The number of public housing owners is estimated to gradually increase in case the current rate does not drop in the near future (Ong, 2010). The Housing and Development Board (HDB) is responsible for the dealings and management of the public housing program in Singapore. The local town council oversees the daily management activities. They also ensure planning and development of the public housing in addition to selling and resale of the houses as well as offering financial mortgage. The paper discusses an examination of the privatization of HDB and reasons behind it, with projection to loan in the coming years and how one can become a public house owner in Singapore. Privatization of HDB Loan to Consumer Bank The main aim of the privatisation of Housing and Development Board mortgage loan to consumer banks in Singapore was to curb the price competition through inculcation thereby increasing the performance of the banking sector within the economy. The mortgage yield was not sufficient to meet the standards set by HDB, thus the privatisation of the HDB mortgage became imperative (Adams, 2014). Moreover, the private sector’s better performance and management of the economy was an added reason for the privatization as compared to the public sector’s ability in managing and performance. With the privation of the HDB loans to consumer banks, the annual interest rate returns have since increased and projections show that they will continue to increase in the coming year. This therefore eliminates the high rate hurdle previously presented by HDB through the elimination and minimization of the government regulation on the HDB housing projects. (Li, 2014). Financier of Mortgage loan: Interest rates Homebuyer with potential can choose to buy a home with either a HBO loan or Bank loan. The payment scheme chosen will determine the selection of the mortgage partner from which the mortgage loan will be received. Homeowners are able to apply for mortgage loans through HBO and Consumer banks. The above options for loan financier are in place in order to enable potential buyers to decide which best fits their financial capability. In addition, HDB plays the role of a financier to flat owners by giving mortgage loans. This has enabled Singapore residents to acquire public houses easily and faster with the help of HDB mortgage loan. From a financier’s point of view, a homebuyer applying for a mortgage loan is required to have met their credit assessment and this is assessed with their current system of standard mortgage application. For an eligible flat buyer to have access to a concessionary loan, they must have an HDB Eligibility Letter (HLE) confirming that they are capable of making repayments. This is important because it accesses one’s potential ability to pay back his loan with constraining their personal budget. Before anyone can purchase a flat, they must have a letter of eligibility of HDB. HBO concessionary loan interest is 2.6% which is only 0.1% higher than the Central Provident Fund (CPF). It seems important tor e-examine the interest rate of HBO quarterly in comparison to CPF interes t rate to ensure that it stays roughly the same level. This type of system design helps to provide an easier scheme for the mortgagor to service their loan payment, and ensure they constantly pay without defaults. This interest rate of the HBO loan has been in existence for over 15 years (Ong, 2010). Contrary to this, banks interest rate is currently 1%. The interest is dynamic and not constant because it is determined by a number of other factors which affects the operation of the bank such as its business strategy, the prevailing market situation and commercial decisions. It is determined jointly by all the financial institution in Singapore. This system make it unreliable because it is not constant, it keeps fluctuating based on the above mentioned factors. Even though HBO mortgage offer low amount of loans, HBO mortgage scheme remain the most suitable financier to mortgage loan. Unfortunately, and since the privatisation of HBO, all those who wish to finance their resale and acquisition of HBO public housing will have to apply loans to various banks licensed by the monetary fund to give mortgage loans to public housing acquisition and resale. Immigration There are benefits to being a citizen in Singapore. Singapore is one of the major cities in Asia in terms of wealth and culture. To buy and rent an HBD flat, one has to be 21 years or older and a citizen to Singapore. Another benefit that the citizens of Singapore are entitled to is obtain loans at concessionary interest rate with HBO to help them in obtaining the flats. In addition to this, they are also offers for citizens who obtain public houses for the first time such as subsidies, for instance grants offered by the government as a cushion to aid those buying public houses. Citizens also enjoy lower rates for houses repairs (Adams, 2014). Conclusion In conclusion, the number of public house owners in Singapore is bound to increase in the near future with increase in mortgage. The performance of HDB’s hurdle interest is expected to increase on an annual basis with the privatisation to consumer banks to aid in the mortgage loan financing. This has facilitated the process of solving the housing problem in Singapore owing to the fact that the government has provided a more reliable and efficient option to help people buy property. Although the current market is not promising, the government is working hard to curb the situation and enable more Singapore in the coming year to own public house. This will enable them to deal with the housing problems and concentrate in development of other sectors of the economy thereby increase their national income and dominate in the leading economy (Li, 2014). Bibliography Adams, J. (2014, October 10). Bleeding the banks. Retrieved October 31, 2014. Li Sen, S. (2014, October 3). Spike in bad home loans swells Singapore banks’ NPLs. Retrieved October 31, 2014. Ong, S. (2010). Housing affordability and upward mobility from public to private housing in Singapore. Singapore: S.E. Ong].

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Home Furnishings Term Project Paper Example | Topics and Well Written Essays - 1750 words

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